In Paris I discovered a sneaker with a name really hard to pronounce… Feiyue « Feî-ué » is Chinese and means “Flying Forward”. Originated in Shanghai in the 1920s the shoes became famous during the 30’s for their robustness, flexibility and comfort which were considered essential requirements for martial arts and various forms of athletics. According to Chinese tradition, Feiyue symbolizes the dual elevation of both body and mind. In 2006 a French Company started to produce it’s own Collection under the Label Feiyue. Without losing any of its authentic vintage charm, the little lightweight canvas shoe from Shanghai then underwent a series of transformations. Its codes gradually evolved, combining with French and international influences. Feiyue finds it’s inspiration through it’s many travels and is constantly looking for new ideas. Every year they collaborate with different labels and designers and create great stories.
For this years winter special edition they teamed up with Golden Hook, another great french project I simply love. Golden Hook do all sort of knitted products but the great thing is that grand-mothers are doing all the knitting, as if it’s done by your own granny. For this special project, the two grand-mothers Simone and Danielle, have been doing all the hard work. A perfect set: Sneakers with a matching 100% wool cap for Dad’s as well as their Kids. Only 500 pairs are produced and we got 10 exclusively for Switzerland. Available only on Mooris.ch starting from the 19th of october!